{"id":8558,"date":"2025-12-16T08:19:02","date_gmt":"2025-12-16T08:19:02","guid":{"rendered":"https:\/\/dedejlaw.com\/?p=8558"},"modified":"2026-06-16T08:52:38","modified_gmt":"2026-06-16T08:52:38","slug":"guida-al-marketing-diretto-istruzione-n-4-del-30-4-2025-conformita-con-la-legge-n-124-2024","status":"publish","type":"post","link":"https:\/\/dedejlaw.com\/sq\/guida-al-marketing-diretto-istruzione-n-4-del-30-4-2025-conformita-con-la-legge-n-124-2024\/","title":{"rendered":"Udh\u00ebzuesi (nr. 4 date 30.04.2025) i Marketingut t\u00eb Drejtp\u00ebrdrejt\u00eb: P\u00ebrputhshm\u00ebria me Ligjin nr. 124\/2024"},"content":{"rendered":"<p data-path-to-node=\"3\">Ky udh\u00ebzues p\u00ebrcakton standardet p\u00ebr p\u00ebrpunimin e t\u00eb dh\u00ebnave personale n\u00eb aktivitetet e marketingut, duke garantuar mbrojtjen e privat\u00ebsis\u00eb s\u00eb klient\u00ebve dhe shmangien e sanksioneve ligjore.<\/p>\n<h3 data-path-to-node=\"4\">1. Parimet e Marketingut t\u00eb Ligjsh\u00ebm<\/h3>\n<ul data-path-to-node=\"5\">\n<li>\n<p data-path-to-node=\"5,0,0\">P\u00eblqimi si rregull: P\u00ebrpunimi i t\u00eb dh\u00ebnave p\u00ebr marketing k\u00ebrkon p\u00eblqimin e qart\u00eb dhe specifik t\u00eb individit, p\u00ebrve\u00e7 rasteve kur bazohet n\u00eb nj\u00eb interes legjitim t\u00eb kontrolluesit (ku individi nuk ka kund\u00ebrshtuar).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"5,1,0\">T\u00eb dh\u00ebnat sensitive: P\u00ebrpunimi i t\u00eb dh\u00ebnave sensitive (sh\u00ebndet\u00ebsore, politike, etj.) ose penale p\u00ebr q\u00ebllime marketingu k\u00ebrkon gjithmon\u00eb p\u00eblqim t\u00eb shprehur dhe demonstruesh\u00ebm.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"5,2,0\">Marketingu i personalizuar: Krijimi i profileve t\u00eb interesit bazuar n\u00eb t\u00eb dh\u00ebna sensitive k\u00ebrkon p\u00eblqimin e subjektit.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"6\">2. Detyrimet e Informimit<\/h3>\n<p data-path-to-node=\"7\">Kontrolluesi \u00ebsht\u00eb i detyruar t\u00eb informoj\u00eb subjektin (klientin) n\u00eb momentin e mbledhjes s\u00eb t\u00eb dh\u00ebnave p\u00ebr:<\/p>\n<ul data-path-to-node=\"8\">\n<li>\n<p data-path-to-node=\"8,0,0\">Identitetin e kontrolluesit.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"8,1,0\">Faktin q\u00eb t\u00eb dh\u00ebnat do t\u00eb p\u00ebrdoren p\u00ebr marketing dhe q\u00eb klienti nuk \u00ebsht\u00eb i detyruar t'i jap\u00eb ato.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"8,2,0\">Baz\u00ebn ligjore t\u00eb p\u00ebrpunimit.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"8,3,0\">Transferimin e mundsh\u00ebm t\u00eb t\u00eb dh\u00ebnave te pal\u00ebt e treta.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"8,4,0\"><b data-path-to-node=\"8,4,0\" data-index-in-node=\"0\">T\u00eb drejt\u00ebn p\u00ebr t\u00eb kund\u00ebrshtuar:<\/b> \u00c7do klient mund t\u00eb t\u00ebrhiqet nga marketingu n\u00eb \u00e7do moment, dhe kjo k\u00ebrkes\u00eb duhet t\u00eb zbatohet menj\u00ebher\u00eb.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"9\">3. Marketingu ndaj t\u00eb Miturve<\/h3>\n<ul data-path-to-node=\"10\">\n<li>\n<p data-path-to-node=\"10,0,0\">Individ\u00ebt n\u00ebn 18 vje\u00e7 konsiderohen t\u00eb mitur dhe k\u00ebrkojn\u00eb mbrojtje t\u00eb shtuar.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"10,1,0\"><b data-path-to-node=\"10,1,0\" data-index-in-node=\"0\">P\u00eblqimi:<\/b> P\u00ebr mbledhjen e t\u00eb dh\u00ebnave t\u00eb nj\u00eb t\u00eb mituri, k\u00ebrkohet p\u00eblqimi i prindit ose kujdestarit ligjor.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"10,2,0\"><b data-path-to-node=\"10,2,0\" data-index-in-node=\"0\">Transparenca:<\/b> Mesazhet e marketingut p\u00ebr t\u00eb mitur duhet t\u00eb jen\u00eb t\u00eb thjeshta, t\u00eb kuptueshme dhe t\u00eb p\u00ebrshtatshme p\u00ebr mosh\u00ebn e tyre.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"11\">4. P\u00ebrpunimi i m\u00ebtejsh\u00ebm<\/h3>\n<p data-path-to-node=\"12\">T\u00eb dh\u00ebnat e mbledhura p\u00ebr marketing nuk mund t\u00eb p\u00ebrdoren p\u00ebr q\u00ebllime t\u00eb tjera, p\u00ebrve\u00e7se kur:<\/p>\n<ul data-path-to-node=\"13\">\n<li>\n<p data-path-to-node=\"13,0,0\">Q\u00ebllimi i ri \u00ebsht\u00eb s\u00ebrish marketing i drejtp\u00ebrdrejt\u00eb.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"13,1,0\">Subjekti \u00ebsht\u00eb informuar dhe ka dh\u00ebn\u00eb p\u00eblqimin p\u00ebr p\u00ebrpunimin e ri.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"14\">5. Masat e Siguris\u00eb<\/h3>\n<p data-path-to-node=\"15\">Kompanit\u00eb duhet t\u00eb zbatojn\u00eb masa t\u00eb forta teknike dhe organizative:<\/p>\n<ul data-path-to-node=\"16\">\n<li>\n<p data-path-to-node=\"16,0,0\">Kufizimi i aksesit te t\u00eb dh\u00ebnat vet\u00ebm p\u00ebr personelin e autorizuar.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"16,1,0\">Siguria fizike e nd\u00ebrtesave dhe server\u00ebve ku ruhen t\u00eb dh\u00ebnat.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"16,2,0\">P\u00ebrgjegj\u00ebsia: Kompania (kontrolluesi) \u00ebsht\u00eb p\u00ebrgjegj\u00ebse ligj\u00ebrisht edhe p\u00ebr veprimet e p\u00ebrpunuesve t\u00eb kontraktuar (p.sh. agjenci marketingu apo call-center).<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"17\">6. Ushtrimi i t\u00eb Drejtave<\/h3>\n<ul data-path-to-node=\"18\">\n<li>\n<p data-path-to-node=\"18,0,0\">Subjektet kan\u00eb t\u00eb drejt\u00ebn t\u00eb marrin informacion mbi t\u00eb dh\u00ebnat q\u00eb ruhen p\u00ebr ta.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"18,1,0\">\u00c7do k\u00ebrkes\u00eb p\u00ebr akses ose kund\u00ebrshtim t\u00eb marketingut duhet t\u00eb trajtohet brenda 30 dit\u00ebve.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"18,2,0\">N\u00eb momentin q\u00eb klienti kund\u00ebrshton marketingun, p\u00ebrpunimi duhet t\u00eb ndaloj\u00eb menj\u00ebher\u00eb.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"20\"><b data-path-to-node=\"20\" data-index-in-node=\"0\">K\u00ebshill\u00eb si DPO:<\/b> Sistemi juaj CRM duhet t\u00eb ket\u00eb nj\u00eb \"flag\" (shenj\u00eb) t\u00eb qart\u00eb p\u00ebr \"Opt-out\" (t\u00ebrheqje nga marketingu). N\u00ebse nj\u00eb klient ushtron t\u00eb drejt\u00ebn e kund\u00ebrshtimit, sigurohuni q\u00eb ai t\u00eb hiqet automatikisht nga \u00e7do list\u00eb d\u00ebrgimi n\u00eb t\u00eb ardhmen.<\/p>","protected":false},"excerpt":{"rendered":"<p>Questa guida definisce gli standard per il trattamento dei dati personali nelle attivit\u00e0 di marketing, garantendo la tutela della privacy dei clienti ed evitando sanzioni legali. 1. Principi del Marketing Lecito Consenso come regola: Il trattamento dei dati per finalit\u00e0 di marketing richiede il consenso chiaro e specifico dell&#8217;individuo, salvo i casi in cui si [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[],"class_list":["post-8558","post","type-post","status-publish","format-standard","hentry","category-gdpr-dpo"],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"Denisa Dedej","author_link":"https:\/\/dedejlaw.com\/sq\/author\/denisa-dedej\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/dedejlaw.com\/sq\/category\/gdpr-dpo\/\" rel=\"category tag\">Gdpr &amp; Dpo<\/a>","rttpg_excerpt":"Questa guida definisce gli standard per il trattamento dei dati personali nelle attivit\u00e0 di marketing, garantendo la tutela della privacy dei clienti ed evitando sanzioni legali. 1. Principi del Marketing Lecito Consenso come regola: Il trattamento dei dati per finalit\u00e0 di marketing richiede il consenso chiaro e specifico dell&#8217;individuo, salvo i casi in cui si&hellip;","_links":{"self":[{"href":"https:\/\/dedejlaw.com\/sq\/wp-json\/wp\/v2\/posts\/8558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dedejlaw.com\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dedejlaw.com\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dedejlaw.com\/sq\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dedejlaw.com\/sq\/wp-json\/wp\/v2\/comments?post=8558"}],"version-history":[{"count":1,"href":"https:\/\/dedejlaw.com\/sq\/wp-json\/wp\/v2\/posts\/8558\/revisions"}],"predecessor-version":[{"id":8559,"href":"https:\/\/dedejlaw.com\/sq\/wp-json\/wp\/v2\/posts\/8558\/revisions\/8559"}],"wp:attachment":[{"href":"https:\/\/dedejlaw.com\/sq\/wp-json\/wp\/v2\/media?parent=8558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dedejlaw.com\/sq\/wp-json\/wp\/v2\/categories?post=8558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dedejlaw.com\/sq\/wp-json\/wp\/v2\/tags?post=8558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}